In the day spa industry, innovation is key. Being an innovator doesn’t mean following trends or falling into fads, it means finding proven treatments and presenting them in a way that feels fresh and new. In my fifteen years with Burke Williams I’ve gone from esthetician to Vice President of Treatments and Development, and I’ve had the pleasure of developing new services and products that reflect this concept. It’s only natural that our pursuit of innovation led to Ayurveda, a time-honored Indian practice that promotes healing the mind, body, and spirit.
