Burke Williams is always looking at what’s around the next turn and that’s one of the reasons we’ve devoted resources to listen and learn from the millions of guests we’ve had at our luxury spa days over 40 years to create the next wave of massage therapists that are prepared for the future and continue to deliver the best experiences possible.
And one of the biggest questions we’ve received and wanted to share insights on is how the massage/spa industry will change in 2025 and what can massage therapists do to stay current? Let’s dig into that more.
First and foremost, similar to how technology progresses (Apple launching a new iPhone each year, etc.) the same applies to all facets of our life including the massage industry. For example, 20 years ago people were familiar with Swedish massages yet nowadays Lymphatic Drainage, Shiatsu, Prenatal massages and other modalities are taking off due to social media buzz and other factors – and are those areas you’re familiar with as a massage therapist?
Secondly, massage therapist jobs in 2025 will be heavily based on demand though many of the additional courses/training needed to be certified above and beyond becoming a massage therapist can be costly and difficult to achieve given everything else going on in your life. Burke Williams welcomes that as an opportunity for us to grow together.
As we go into the new year Burke Williams will be rolling out new hiring packages for seasoned massage therapists to join our team, expand their knowledge/experience via internal training we cover, and ultimately position you to become the best massage therapist by continuing to hone your skills and stay ahead of the curve.
With locations throughout California – Burke Williams has luxury day spas in Northern California (San Jose, San Francisco) as well as Southern California (Santa Monica, Sherman Oaks, Mission Viejo and more) – we are continuing to expand and if you’re passionate about massage therapy and interested in joining the Burke Williams team let’s connect.
